Below you can find the data of real Allegro account
Period | Average order units [PLN] | Average product price [PLN] | Average basket value [total sales, also without Smart], without delivery [PLN] |
Before the raise (06/2021) | 8,12 | 8,83 | 71,76 |
Before the raise (12/2021) | 12,17 | 6,76 | 82,30 |
After the raise (06/2022) | 14,51 | 5,17 | 75,01 |
After the raise (10/2022) | 16,96 | 4,59 | 77,77 |
Based on above data we observe:
- Increase in average basket units
- Decrease in average product price at the same time
- Increase in average basket value