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Basket changes on Allegro 2021 vs. 2022

Below you can find the data of real Allegro account

Period Average order units [PLN] Average product price [PLN] Average basket value [total sales, also without Smart], without delivery [PLN]
Before the raise (06/2021) 8,12 8,83 71,76
Before the raise (12/2021) 12,17 6,76 82,30
After the raise (06/2022) 14,51 5,17 75,01
After the raise (10/2022) 16,96 4,59 77,77

Based on above data we observe:

  • Increase in average basket units
  • Decrease in average product price at the same time
  • Increase in average basket value