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Brand zone transition

The Client approached us seeking a revival of their Allegro Brand Zone—a reinvigorated strategy for enhanced outcomes.

Results

Zero to top market in just 5 weeks
Zero to top market in just 5 weeks
Consistently surpassing targets for 6 consecutive months*
Consistently surpassing targets for 6 consecutive months*
Amplifying sales through precise content optimization
Amplifying sales through precise content optimization
*despite budget constraints and competitive pricing challenges

Challenges

The client engaged us during a period of instability, presenting several hurdles:
  • Unsatisfactory sales performance
  • A brief window from decision to full launch (less than a month)
  • Personnel changes impacting client communication and Allegro platform contacts
  • Client's decision to create a new brand zone instead of transitioning to an account

Our Strategic Approach

Key interventions:
  • Leveraging Allegro Ads
  • Optimizing Content
  • Utilizing Allegro subscription-level Package features
  • Refining elements within the brand zone

We initiated our intervention with exhaustive market research and a comprehensive brand assessment, spotlighting an in-depth product portfolio analysis. Recognizing the urgent necessity for a significant inventory planning overhaul, we leveraged proven methodologies honed through successful client engagements to architect a transformative strategy. Subsequently, we reconfigured sales offerings, employing a ‘quiet start’ tactic a week before the official launch to validate the new brand zone and secure the SMART badge.

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