- The brand entered Allegro three times – without succeeding.
- Cross-border sales.
- Pessimistic attitude due to previous failures
At the beginning we made an in-depth analysis and created hypotheses and multiple tests to find an effective approach for each group of products. After that we prepared, implemented, and optimized our plan.
we executed the following actions:
- Launching an official presence on Allegro
- Full marketing plan creation
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