Synergized DTC-Marketplace Model

The client approached us to investigate the right eCommerce growth model behind growing sales on Allegro complmented by own store (DTC) targeted to a different consumer segment.

Establishing an official Brand Zone marked the initial step, achieving optimal sales saturation and securing maximum market share. Subsequently, we crafted an optimized product portfolio and bolstered communication support in our dedicated store. With an efficiently operating ecosystem, we seamlessly scaled to encompass additional categories and client brands. Our approach commenced with meticulous analysis, hypothesis creation, and diverse product group testing. This led to the crafting of tailored strategies meticulously executed and refined for success.