Results
Challenges
wanted to overcome:
- Potential cross-cannibalization between the channels
- Win over cross-boarder sales
- Limited eCommerce capabilities in the organization
The client approached us to investigate the right eCommerce growth model behind growing sales on Allegro complmented by own store (DTC) targeted to a different consumer segment.
Our Strategic Approach
- Full logistical and fulfillment support
- Procurement and warehousing with comprehensive IT backing
- Establishing official brand zones across Marketplaces
- Crafting dedicated online brand stores beyond Marketplaces
- Crafting dedicated online brand stores beyond Marketplaces
- Order management system that integrates eShops & marketplaces in one place
- Panning promotion & performance media activities across different channels
Establishing an official Brand Zone marked the initial step, achieving optimal sales saturation and securing maximum market share. Subsequently, we crafted an optimized product portfolio and bolstered communication support in our dedicated store. With an efficiently operating ecosystem, we seamlessly scaled to encompass additional categories and client brands. Our approach commenced with meticulous analysis, hypothesis creation, and diverse product group testing. This led to the crafting of tailored strategies meticulously executed and refined for success.
Next Case Study
Brand Zone (Allegro) Revival